Profiles Details

Ceri Jones

Meet your AMTRA Registered Animal Medicines Advisor (RAMA) - Ceri Jones - Store Manager at Wynnstay's Llanfair Caereinion

Ceri started her Wynnstay journey back in 2012, initially in a part-time capacity at weekends and during holidays, while she completed an extended diploma in Agriculture at Llysfasi College. Having completed her diploma, Ceri was then offered a full-time role initially as store assistant, before working her way up to a management position she has now held for the last three years.

“Having taken up my full-time role I was keen to develop my prospects. I was inspired to become a RAMA as it was the next step in my career but also it allowed me to help customers by giving them the correct advice with animal health,” she says.

Ceri’s current role as store manager involves overseeing the general running of the Llanfair store, including organising all orders to ensure the correct seasonal products are in stock, as well as assisting with customer queries and providing specific advice on health plans. She also oversees all back-office activities.

“We are a team of four here at Llanfair, and we all work together to make sure the store is run to its best, and crucially, our customers are getting the best advice and best service,” says Ceri.

According to Ceri, the most important aspect of her role as a RAMA, is to give accurate advice that meets the specific needs of each customer.

“To do this, we need to listen to our customers and build a relationship with them. This allows me to clearly evaluate their situation, but also builds on that trust for them to take on-board that advice and knowledge and apply it when back on farm,” she says.

Ceri also believes the name change to Registered Animal Medicines Advisor (RAMA) much better reflects the role and engenders greater confidence amongst her customers, from the previous title Suitably Qualified Person (SQP).

“In the full title it basically ‘does exactly what is says on the tin’, informing our customers that we are registered and have the qualifications to advice on animal health products,” she says.

As she heads into April and May, Ceri is looking at preparing for the first season dose for lambs as the weather starts picking up.

“We will also be considering turnout products for cattle and fly products for the upcoming season. The nature of our role is always to be looking ahead for the next challenge, planning for the seasons but taking into account any specific changes or concerns that season might present,” she concludes.

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